Squeeze Page Secrets – 10 Secrets to a Killer Squeeze Page

A squeeze page is simply a type of web page that has one goal: to get your visitor to opt in to your list.

The name squeeze page comes from the idea that you’re squeezing your visitor into just one course of action, much like a tube of paint with the cap off which, when squeezed, will only do one thing ;)

NB: Squeeze pages are also referred to as lead capture, opt-in, landing or subscription pages. They all mean the same thing.

Here are 10 secrets to creating a killer squeeze page…

#1. Craft an attention grabbing headline

The purpose of a headline on a squeeze page is to sell the opt-in, not a product and definitely not a business opportunity.

Your headline will have a huge impact on the opt in rate for your squeeze page – a great one will address the problem or issue that your target market has.

Always read yours aloud to see how it flows. If you’re stumbling over the words your visitors will be too.

Here are three time-tested, top converting headlines you could use:

• “Who else wants…” eg: “Who else wants to learn to play the guitar in just 7 days?”
• Numbered headlines eg: “7 Steps to…” (NB: Odd numbers seem to convert better than even ones)
• “How to…” eg: “How to attract gorgeous women, even if you aren’t tall, dark and handsome”

These sneaky headline tips have also been shown to increase conversions:

• Using the red colour #cc0000
• Using Tahoma, 20 pt
• Adding “quotations”

Headlines are incredibly important to your conversion rate – If you’re going to test just one thing on your squeeze page it should be the headline.

#2. Watch your squeeze page width

Your visitor should never need to scroll sideways to see any of your page.

Screen widths vary immensely so play it safe and stick to a maximum of around 650-700 pixels wide.

Humans are programmed to read top to bottom so any wider and you’re making it harder for your visitors to read.  Too hard to read = won’t bother to read.

#3. Keep your opt in form ‘above the fold’

Above the fold is a term from the newspaper trade which refers to important information/pictures being in the upper half of the front page ie: the part that buyers will see when the paper is displayed in a shop or newsstand.

On the web ‘above the fold’ means the part of a web page that users see without having to scroll.

Your opt in needs to be in this upper section of your squeeze page. If your page copy is very long then you can always add another form at the bottom, just ensure you have it at the top.

Longer squeeze pages can still work well, depending on the niche.  In a pet niche site I have with a long squeeze page and two opt-in boxes, 66% of opt ins come from the top box and 34% from the bottom.

#4. List benefits, not features

A traditional squeeze page usually has bullet points listing the product’s benefits. Even if you choose to create a video squeeze page the video needs to talk about product benefits, not product features.

A feature is something a product has, a benefit is something it does. Here’s a ‘voice inside my head’ example…

Me: “My Miniature Schnauzer has fur, not hair”

You: “So what?” You ask. As you should.

Me: “Well he has to get it clipped off”

You: “So what?”

Me: “Because he doesn’t shed.”

You: “So what?” (You’re getting annoying)

Me: “Well I don’t end up with hair on my clothes and couch and everywhere else”

You: “Ah, now I get it!”

Me: “About freaking time!”

See how it goes? No one gives a rat’s patootie that my dog has fur instead of hair, but they sure as hell care when they realise they won’t have to roller crap off their new, black suit after they sit in his favourite chair.

Keep asking those two little words “So what” until you get to the bottom of what’s amazing about your product.

(Ed note: I’m not sure that example did much more than let readers into a little piece of crazy inside your head. Perhaps we’ll do a separate piece on features vs bullets another day?)

#5. Add a juicy offer

In each step of the sales process you are making an offer. On your squeeze page, your offer is what you are giving away for free eg: “Free report & video series shows you how to ….”

Restate what your offer is just above the opt in form and be sure to use benefits, not features (see #4)

Your offer is the single biggest factor in determining whether someone will opt in to your list and no amount of slick copy will help you recover from an offer that sucks.

Think about it as a ‘value exchange’ – be honest with yourself and ask if what you are offering gives more in return than what you are asking for.

If you can’t be bothered asking yourself that question (because frankly it’s dull) ask yourself this:

Would I want my mother to sign up for it, if it were on someone else’s site?

Some of the crap I see people offering out there makes me cringe. Lazy PLR junk, ‘Get rich quick’ crap and tat even my 7 year old niece wouldn’t collect.

Don’t do it, peeps – make ya mama proud!

#6. Minimise the number of fields in your opt in form

The number of fields your visitor has to fill in will directly affect your opt in rate. More details = lower conversions.

When it comes to collecting details, treat it like that 5th Dunkin’ Donut: Do you really need it?

I’ve seen some of those ‘business opportunity’ replicated sites with at least 8 fields – first name, last name, email, phone, address, country, income goal (What the?), age etc. Talk about putting people off.

At the other end of the spectrum some people don’t even both to ask for a name, preferring to increase opt ins by just asking for email address.

For me it’s important that I can personalise emails to my subscribers eg: ‘Hi Libby’ so I always ask for first name and email.

I only ever add another field if there is a very specific reason eg: One niche I am in targets pet owners so I collect the name of their pet as I use it to personalise emails eg: Is Rover overweight, Jane?

When it comes to the fields on your form, like those donuts, less is more peeps.

#7. Add a clear call to action

Make sure your squeeze page has a clear call to action.

A call to action is simply telling your visitor what to do next. For example: Enter your name and email below to get instant access!

They need to do one thing (opt in) or leave so don’t every be shy about this one peeps. People like to know what’s expected of them.

#8. Change the wording of your submit button

The ‘Submit’ button refers to the button a visitor clicks on once they have filled in their details.

Even though they are referred to as ‘Submit’ buttons you should always change this button to something other than those words, because in general, most people don’t want to ‘Submit’ to anyone.

If you do, move on – it’s not THAT kind of blog ;)

A few suggestions:

• Get instant access
• Grant me access!
• Send me my report

#9. Include a ‘No spam’ policy

Always add a ‘We hate spam’ or ‘We will never sell your details’ kind of policy. Visitors need to know you are going to treat their private details with respect.

This should be as close as possible to the ‘Submit’ button, ideally right underneath.

#10. Make sure the form works

Ok, this one sounds obvious but the fact is 13% of online forms don’t actually work. (Ed note: I suspect you just made that ‘fact’ up)

Ok, maybe I *did* make that fact up, but you should still test the following…

• You get your thank you page when you click on the ‘submit’ button
• You shows up in your autoresponder software as a subscriber
• You get the confirmation email in your inbox if you are using double opt in
• You get the first email of the email series sent to your inbox

A working form seems to be quite important if you want to build your list ;)

Well folks, that’s my top 10 squeeze page secrets. Do you have any more you’d like to add?

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PS: Click here to see what I use to create my squeeze pages. It’s so easy to use and the pages look amazing.

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