It’s tax time here in NZ so I’ve been adding up my online marketing costs. I know when I first started online at the end of 2009 I had no real idea of what it would cost me. Not many people were willing to reveal exactly how much they had spent (invested!) so thought it [...]
August 17, 2011
Google +1 Button – Here’s How NOT To Use It
By now we all know that the Google Plus One Button (or +1 if you will – the branding is all a bit ambiguous at the moment) is Google’s answer to the Facebook ‘Like’ button. But exactly how it will work over time, specifically with Google search, isn’t 100% clear. So, as a marketer I’m [...]
July 16, 2011
Fresh News Theme – 5 Reasons Why Every Online Marketer Needs a Little Woo Magic!
Do you like the look of this blog? It’s based on ‘Fresh News’ theme for WordPress and was created by the amazing people at WooThemes. NB: The theme was recently relaunched and has slightly different colours. The ‘Chrome’ option is very similar to the colours used on this blog but has a light navigation bar. [...]
July 15, 2011
Dianna, I Love Your Spamment
I love spam comments or, as I like to call them, spamments. Strange thing to say I know, but really I do. You see I use Akismet (a must have on your blog, always the first plug-in I install) which catches the spam comments so I don’t have to read and/or respond to them if [...]
July 14, 2011
Keep Calm & Carry On…
I have to admit, when it comes to my online business I’ve been very slack of late. Well to be more precise, since Feb 22nd when we had a munter of an earthquake here in Christchurch, New Zealand. To be fair I have been focused on the offline commercial cleaning business but we’re back up [...]
February 1, 2011
Squeeze Page Secrets – 10 Secrets to a Killer Squeeze Page
A squeeze page is simply a type of web page that has one goal: to get your visitor to opt in to your list. The name squeeze page comes from the idea that you’re squeezing your visitor into just one course of action, much like a tube of paint with the cap off which, when [...]
January 25, 2011
A Simple Formula for Increasing Conversions on Your Sales & Opt-in Videos
Here’s the simple formula that I use when I’m recording videos for sales and squeeze pages. I call it “The Gaga Method” (Ed note: Actually I don’t think you’ve ever called it that. I think you just made that up as you were writing this post. But it’s catchy especially as Lady Gaga is the [...]
January 23, 2011
The ‘Top Secret’ Trick to Motivation
Ok peeps, here’s what all those $300 bucks an hour motivation coaches don’t want you to know… The closely guarded, top secret trick to motivating yourself is this… Motivation comes from action, not the other way around Aka, just start. Yep – no more, no less. Nike (bless) realised this oh, about 20 years ago [...]
January 22, 2011
Take a Peek Inside My Home Office [Video]
If you’re anything like me you love seeing the ‘behind the scenes’ stuff. So, I made this short video to show you my home office setup. One thing you’ll probably notice is the decided lack of stuff which is for a couple of reasons.. You don’t need much to build an online business (I’m a [...]
January 20, 2011
Step by Step Guide to Backing Up Your WordPress Blog
Everyone talks about it, but who the hell really backs up before they make changes to their WordPress blog? I bet most people don’t. Sure they tell you to do it, but I suspect, just secretly, that many of these people are doing the whole ‘do as I say, not as I do’ thing ie: [...]
January 20, 2011
iShame
So I’ve got myself a shiny new iMac and I just LOVE it. So much that at 6am this morning when I was rudely awoken my from slumber by a reasonably sized ‘Sept 4th quake‘ aftershock, my first thought wasn’t my usual ‘Holy heck, is the puppy ok?’ it was ‘Holy heck, is my iMac [...]
January 20, 2011
Waiting, Whining, Worrying & Wishing
Ever looked back and wondered what the heck you did with the last 10 years of your life? No? Well clearly you didn’t spend the first 7 years of it swilling too much wine and living in a state of emotional and physical limbo like I did ;) But, if you did/do then I suggest [...]
January 17, 2011
Messy Bed, Messy Head
“Insanity: doing the same thing over and over again and expecting different results” Albert Einstein So, in the interests of not being labeled insane, here are the 5 things that I’m doing differently this year… 1. Tidy bed, tidy head Long ago someone I knew used the phrase “messy bed, messy head’ as his yardstick [...]
January 15, 2011
Here’s Exactly How I Got to #1 In Google
#1 in Google = free traffic! No matter whether you’re in niche marketing, network marketing or something in between we all love free traffic, right? The coolest thing is that if each keyword you can rank for brings in 50-100 visitors a day you’ll only need a handful of them to start getting decent traffic. [...]
January 15, 2011
The Secret Formula for Ranking in Google
In a nutshell, search engine optimization (SEO) is all about getting your page to the top of the search engines. Many will tell you this is mysterious and something only for the gooroos and you’ll have to pay them a squillion dollars to learn it. But, it’s not if you know what you’re doing. Here’s [...]
January 12, 2011
If I Had Just $1… to Get As Much Traffic As I Could
When I was a kid $1 used to buy you the biggest bag of lollies. I’m talking mammoth here, a veritable feast of jet planes, milk bottles, eskimoes and licorice allsorts that would ensure you had zero appetite for those brussel sprouts at dinner time. Nowadays $1 doesn’t buy you too much of value unless [...]
January 12, 2011
5 Free Graphic Tools To Add A Little Zing to Your Pages
Here are my all time favourite tools to add a little extra zing to your post, advert or web page. SXC.hu A beautiful graphic lifts your post and catches your visitor’s attention. You can pretty much find anything you want at this oddly-named but amazing site, full of glorious free, royalty-free images. The stunning pencil [...]
January 9, 2011
Get Indexed by Google Fast by Updating Your WordPress Ping List
A WordPress Ping list is the list of sites that WordPress will automatically tell (or ‘ping’) to let them know there is a new post on your blog. Search engines hang around these ping sites so they can be notified of fresh content. There is no way they can crawl every site on the web [...]
January 9, 2011
High Level Weirdness
About 10 years ago I read a book called ‘Wealth Magic: From Broke to Multi-Millionaire in Just 7 Years‘ by an Australian Peter Spann. How can any entrepreneur resist a title like that? This guy, despite being an Aussie (just keeeeeding weth you, Aussie readers!) went from being a checkout chick to building a multi-million [...]






July 16, 2011
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